Transforming Byron burger’s hospitality experience
A new era of Byron
To support Byron’s business transformation, we re-imagined their brand positioning, visual identity and restaurant interior. Modern dining habits are changing. Nearly a third of diners eat every single meal alone. Byron’s mission is to ‘bring people together over proper food and good times’ so our concept centres around bringing people together - friends, family, colleagues, strangers - under a single thought ‘All Hail The Table’. We reflected this sentiment in everything from the logo design and the design of a dynamic and sociable restaurant interior design.
“Just like the creation of a Byron burger, it can be as simple or indulgent as necessary. The brand uses a common set of ingredients that get layered to match requirements.”
Steven Ubsdell, Creative Director