Creating a playful, family-orientated brand identity system for ASDA
A creative brand transformation, designed to grow trust.
A household name for millions across the UK, ASDA is the supermarket which has historically been known for its low prices. Faced with an increasingly competitive landscape from discounters, we worked with ASDA on a highly-strategic brand transformation, creating a modern brand identity system and brand communications design to drive brand re-appraisal.
Our creative brand strategy focused on building consumer confidence and trust in the ASDA brand for its quality, instead of the prices on the label. Bringing to life compelling and creative brand storytelling that’s vibrant, personable and playful. Pairing this with a bold and confident brand identity system that drives clear differentiation - in one of the most competitive grocery markets in the world. Our relationship with ASDA has spanned two decades and we have been instrumental in delivering creative brand storytelling, brand identity designs and key category campaign communications in all ASDA supermarkets you walk into.
Talk to us about creative brand identity design
If you are looking for a creative brand storytelling agency in London to lead your global brand transformation project, let’s talk. You can also check out our latest brand identity design case studies on our branding work page, or take a look at our Wonder blog for expert tips on brand communication design trends and creative inspiration.
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