A confident new brand expression for Howdens

Howdens are the UK’s biggest supplier of fitted kitchens and joinery products. Trusted by tradesmen - and even The Queen – this is an authentic brand with real equity. With ambitious growth plans, Howdens wanted to appeal to all its customers.  Having a complex business model in which builders sell to customers, it was doubly important to create a brand which worked for multiple audiences.

We evolved Howdens' brand expression to support their future growth plans, creating a new identity that provides clarity and confidence. Our no-nonsense approach meant protecting its heritage and enviable brand equity, whilst modernising the brand image. Being a trade-only brand, helping build trust with the end-consumer was essential. Our clear-cut strategy to create inspiring content for all consumer-facing channels not only helps Howdens build their business, but also helps the builder grow theirs.