Creating a visual identity for Interface, the world’s most sustainable brand

Global brand identity design

As one of the most innovative flooring companies in the world, there’s a good chance Interface is under your feet right now. Our relationship with Interface goes back years. In fact, we played a major role in shaping their global brand identity design and strategic brand positioning as a leader in sustainable interior design. We led Interface’s global rebrand across six continents, designing a full brand identity system which reflected the brand’s close relationship with nature. We created a full series of creative brand assets from a new visual identity, typeface and brand colour palette as well as the creation of global brand guidelines which are used by their brand and marketing teams to ensure brand consistency and recognition, all around the world.

A brand identity with weight: Interface’s logotype is the most visible element of their visual identity. We designed this to be a guarantee of quality and a bold statement of their green credentials.
A world of colour: As a natural complement to the brand’s primary colour, we created a modern palette of 29 accent colours, that lend a touch of vibrancy while reflecting the richness in biodiversity.
Pioneer of biophilic design: As a world leader in biophilic design and sustainable production, we strategically designed their brand identity to reflect their global brand positioning.
Brand design: A creative not corporate visual design identity, created to deliver a consistent brand experience for their clients and customers all around the world.
Great companies deliver a great customer experience: at the heart of our branding studio’s design approach was their design astute consumer base, informing our digital campaigns and marketing designs.
Positive impact, for people and planet: Built over the past four decades, the Interface branding design holds significant brand equity and recognition all around the world.

Talk to us about visual identity design

If you are looking for an expert branding agency in London to lead your global brand transformation project, let’s talk. You can also check out our agencies latest branding case studies on our branding work page, or take a look at our Wonder blog for thought brand design insights and creative inspiration.

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