Making Interface a global authority in interior design
Objective: Elevate the design credentials of each new Interface product collection, globally.
Interface, the world’s leading commercial carpet company might make carpet tiles, but they sell design. The brand is a pioneer of both modular product design and Biophilic interior design - the connection between nature and people - and has earned recognition as a global sustainability leader for over 20 consecutive years. With such a unique proposition, Interface wants its creative brand storytelling told consistently well across all its new product launch campaigns.
Over the past decade we’ve cemented the brand’s global reputation in interior design by elevating Interface's flooring product photography via strategic product placement. For every new product launch campaign we scout for the most sustainable interior spaces and progressive workplace designs, in which to showcase their products in-situ. Through our long-standing partnership we have produced photoshoots in some of the most iconic spaces in Europe, creating inspiring content for Interface’s design-savvy customers.
Our art direction and content creation focuses on the ‘Interfaces’ which link interior spaces, and the sense of wellbeing which arise from them - in line with the brand’s proposition. All the flooring product photography we create is evergreen, and used in product catalogues both online, in print at Clerkenwell Design Week and throughout Interfaces London showroom space.
“Design is in its communication. While sustainability is at the core of every Interface product, their high design is married with emerging workplace trend inspiration.”
Architectural Digest
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If you are looking for an art direction and content creation design agency in London to lead your next product launch campaign project, let’s talk. You can also check out our latest brand campaigns on our work page, or take a look at our Wonder blog for all the most inspiring consumer insights and workplace design trends.
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