Creating a playful, family-orientated brand identity for ASDA
Using brand strategy to grow trust
A household name for millions across the UK, Asda is the supermarket which has historically been known for its low prices. Faced with an increasingly competitive landscape, we worked with Asda on a transformative new brand strategy and identity. This focused on building people’s trust in Asda for its quality, instead of the prices on the label. Our relationship with Asda has spanned 2 decades and we have been instrumental in delivering branding, graphic design and communications work, that can be seen throughout the UK in any Asda store that you walk into.
