Breaking down barriers with Invisalign’s digital pop-up
Taking the brand to the consumer
Invisalign is a multi-market dental brand specialising in clear aligners which are available following a consultation with a dentist. The brand was looking to raise awareness in the UK and showcase the transformative benefits of its products direct to consumers.
We designed a direct-to-consumer pop up which used digital technology and the power of influencers to its fullest, to break down the barriers people have about visiting the dentist. To encourage dental consultations for the product we invited passing shoppers to talk informally about what really matters to them: having a nice smile.
Motion gestured content
We defined how users could interact with the screens on display at the pop up and brought the brand’s augmented reality ‘SmileView’ technology to the high street. Our strategy to take the brand to the consumer achieved increased brand awareness, high footfall and consumer engagement, with an uplift in take-up to dental referrals.