Taking FaceGym from challenger brand to global beauty disruptor
Designing the world’s first facial fitness studio
Goodbye botox, hello facial fitness. FaceGym is the challenger brand that is transforming the beauty retail industry with its revolutionary facial workouts. Our interior design concept has contributed to their significant and sustained growth, winning celebrity fans including Alexander Wang and Karlie Kloss and exclusive retail partnerships all around the world.
To bring their innovative retail proposition to life, we designed a cutting edge and completely scalable facial fitness studio which balances the glamour of beauty with the energy of sport. Once this was established in the UK, we developed a global concept and interior design toolkit which enabled FaceGym to expand into the USA, placing it in lucrative locations in Hollywood and NYC, directly in front of America’s celebrity and fitness-dedicated audiences. Then we helped launch the brand down under, with a boutique facial fitness studio in Mecca’s new ‘beauty store of the future’ Flagship in Sydney.
“The space is very directional, creating a truly genderless, high-performance face studio like nothing the beauty world has seen.”
Inge Theron, Founder FaceGym
Looking for a creative brand experience design?
If you are looking for a global retail interior design agency in London to lead your brand experience project, let’s talk. You can also check out some of our award winning retail store concepts on our work page, or take a look at our Wonder blog for all the latest cross-industry insights and creative inspiration.
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