Crafting Joseph Cheaney’s new fashion-forward brand image
Traditional makers appeal to modern shoppers
Quintessential British shoemaker Joseph Cheaney has been making unique fine footwear for five generations. We designed their stores in the three very distinct London neighbourhoods in Jermyn Street, Covent Garden and Coal Drops Yard. Each shop shines a light on the art and craft that goes into luxury shoemaking, whilst integrating with its local setting and moving away from the muddy mahogany of traditional shoe shop design. We echoed the craft of luxury shoemaking in everything we designed. The result? A fresh take on tradition, one which puts the brand centre-stage and re-invigorates desire amongst modern shoppers from both the UK and across the world.
“Working with Checkland Kindleysides we have achieved a statement making concept that redefines the image of our brand.”
William Church, MD of Joseph Cheaney.