Growing Beats into a $3billion dollar brand – one design at a time
Setting a new retail standard
Jimmy Lovine and Dr Dre brought the Beats brand to the market with an ambition to disrupt the audio retail landscape. As a young challenger brand, we were their lead creative agency driving brand awareness and product desirability for Beats, globally.
Our product launch activations made a mark in every corner of the world and accelerated their path to audio domination. From brand campaign activations, experiential marketing events, retailer product launches and PR stunts (AKA getting the product on the ears of Olympic Athletes), to creating bespoke products and packaging design, our impactful brand marketing concepts created headlines and commercial demand. Working at the speed of culture, our brand activation designs took Beats from five people to a $3billion-plus, global brand in just six years.
Talk to us about your next campaign or activation
If you are looking for an experiential marketing & activations agency in London to lead your next brand campaign project, let’s talk. You can also check out a selection of our creative product launch activations on our work page, or take a look at our Wonder blog for all the latest design insights and creative inspiration. Don’t forget to connect with us on LinkedIn today.