Experiential product launch for Skullcandy's new Crusher ANC
A pop-up activation with a new sound experience
Skullcandy’s Crusher ANC wireless headphones change are a game changer for music lovers. Featuring personalised noise cancelling which combines three different technologies for the first time, this revolutionary product deserved an innovative product launch marketing activation.
To drive product engagement and maximise PR, we created the ‘Deeper Dimensions of Sound’ pop-up experience at cult art and multimedia venue 393 NYC. Influencers, media editors and music experts were invited to join Skullcandy’s product designers and experience the new sound innovation for themselves. Following a drinks reception, guests were welcomed into a creative showroom space where the new Crusher ANC was unveiled with a 360 digital brand experience. Continuing downstairs, our experiential marketing activation featured a set of illuminated sound installations, housing directional ‘sound showers’. These showcased how the adaptive noise cancelling works at home, at work or when travelling - leaving no doubt about the product's capabilities. Creating headlines like 'Sony could have a problem on its hands' from trusted CE sites like Tech Radar.
“Our collaborations have been heavily experiential and the focus has been to drive differentiation and consideration.”
Derek Steiner, Associate Creative Director, Skullcandy
Talk to us about creative product launch marketing activations
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