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A fashion week-style store for Jigsaw in King’s Cross

JIGSAW
JigsawBrand ExperiencesFashion & ApparelLondon

Bringing the runway to the high-street

In an illustrious new retail development in Kings Cross, en route to the University of Arts London, you will find one of our most iconic retail store designs for premium womenswear brand Jigsaw. Sitting at the intersection of travel and creativity, our interior design concept intertwines a sense of fluidity and discovery to identify with a design astute London consumer.

With more and more retail brands turning to social media to showcase ‘behind the scenes’, we took this creative marketing strategy offline and into Jigsaw’s physical environment, to create a new kind of retail showroom design. Utilising the lofty interior architecture, we created a contemporary showroom space designed to offer fashion insiders and fashionistas a customer experience akin to an open art studio or graduate runway show. So much more than a traditional fashion store design, this retail marketing space plays host to press events, brand campaign activations and showcases new collections on an elevated level - attracting content creators, models, fashion bloggers and artists.

Jigsaw KX: A ‘behind the scenes’ customer experience, designed so consumers can mingle with fashion bloggers, models and media.
In line with the democratisation of fashion, we created the Jigsaw KX store as a reconfigurable stage to host inspiring retail activations like their London Fashion Week events.

Retail Focus

Curated brand experience: The view from the street was designed to look like looking into an artist’s studio or backstage of a theatre set, with overlapping canvas’, stage curtains & theatre set ladders.

Fashion retail reinvented: our customer experience design team created Jigsaw’s store concept to make people feel like a model with dramatic and daringly prominent changing rooms.
Experiential marketing but make it fashion: Feel like a VIP at LFW with free, on-trend refreshments when attending their latest collection pre-launch parties or retail activations.
Retail with a creative twist: Fixtures act like 'stage props' playing a key part in the brand storytelling and visual merchandising of the space.

Talk to us about retail design & brand experiences

If you're curious about what our award winning retail design studio can do for your brand, let's talk. You can also head over to our work page to check out other brand experience case studies in London or from around the world. And, don't forget to take a peek at our Wonder blog for the latest design insights and heaps of creative inspiration.

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