Standing-out, not blending in
IFA is the world’s leading trade show for consumer and home electronics. To stand out from the crowd we aimed to create the best audio experience in town. This was no typical trade stand but a brand experience, themed like an open skate park. It presented Skullcandy, the lifestyle brand, whilst showcasing product innovations in an exciting way. The entire experience was built using repurposed shipping containers, so that it could be taken on tour after the show. After all, this experience was too good to go to waste.
“Our design at IFA combines the energy, style and creative spirit of the brand with an immersive audio experience.”
Joe Evans, Creative Director, Checkland Kindleysides