Owning the audio stage: Skullcandy IFA exhibition stand design
A stand-out exhibition design
IFA is the world’s leading retail trade show for consumer and home electronics. To stand out from the crowd we created the best audio brand experience design in town. This was no typical trade stand but an experiential marketing activation themed like an open skate park. It presented Skullcandy as the original audio lifestyle brand, whilst showcasing product innovations within an immersive and interactive brand activation design - using directional ‘sound showers’.
Our creative exhibition stand was built using repurposed shipping containers, a fully circular design concept that could be taken on tour after the show. Like in NYC were we de-constructed the exhibition stand design, for an invitation-only product launch activation. After all, this brand experience was too good to go to waste.
“Our exhibition design at IFA combines the energy, style and creative spirit of the brand with an immersive audio experience.”
Joe Evans, Creative Director, Checkland Kindleysides
Talk to us about creative exhibition stand design
If you are looking for an experiential marketing agency in London to lead your next brand campaign and activations project, let’s talk. You can also check out other creative brand activation designs on our work page, or take a look at our Wonder blog for all the latest innovation insights and retail design inspiration.
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