Creating one of the world’s first ‘celebrity’ brands

A brand experience for all football fans

Café Football and Hotel Football are the result of two world famous footballers converting their love of football, into a global hospitality brand for fans of the beautiful game. Ryan Giggs and Gary Neville appointed us after recognising our ability to bring game changing startup brands to life, across both branding and interior design. In close collaboration we created a brand identity system that communicates all the things everybody loves about football, so that their brand expression would emotionally resonate with fans - no matter the team they support.

Next we developed their brand positioning into a hospitality destination with the launch of Café Football in London’s Olympic village, followed by Hotel Football next to the iconic Old Trafford stadium in Manchester. We then took the Café Football restaurant concept further afield, with brand experiences in both the National Football Museum and the training grounds of Singapore’s No.1 youth football club.

Paninis & Panini cards: We designed a playful, contemporary and unique interior design and al-fresco dining experience for football fans and foodies alike.
The beautiful game: we created a design language and tone of voice for Café Football which exuded passion and anticipation of kick-off.
Football culture & cuisine: Our football themed restaurant and sports bar design offers a welcoming yet energetic interior design concept & atmosphere for all fans.

Talk to us about branding or interior design


If you are looking for an expert branding and interiors agency in London to lead your brand experience project, let’s talk. You can also check out some of our award winning case studies on our work page, or take a look at our Wonder blog for all the latest design insights and creative inspiration. Don’t forget to connect with us on LinkedIn today.

Related content