A sneaker store for China’s social-media hypebeasts

Making hype accessible

adidas FTWR Supply Shanghai is a one-of-a-kind, retail format. Its sole purpose? To amplify and distribute the brand’s most limited-edition footwear to hyper-connected Chinese consumers. In turn, they broadcast the buzz about the launches across social media. This new format brought both adidas performance and adidas Originals launches together under one umbrella, neatly repackaged for fashionable, early-adopters.

Using single-product campaigns, each LTD edition takes over every double-height window as well as both lobby activation spaces.
Part fulfilment centre, part trophy room the design is inspired by the VIP equipment rooms in the stadium
We adapted adidas’ global retail concept ‘Stadium’ (first debuted in NYC) to create a slick and stylish brand experience with a twist.

Related content