Checkland Kindleysides

Leipzig store

Wrangler’s very first stand-alone store in Germany celebrates the origins of the brand. Wrangler plans to roll out the new design across Europe.

Conceptually we wanted to create a store that felt impulsive and industrious; this was important for a brand like Wrangler that is full of adrenaline. We also wanted to capture the notion that Wrangler jeans are ‘built for strength and tailored for freedom’ and again this comes through in the finished store design.

The choice of materials and the way they are used creates an aesthetic which reflects this attitude; from the inherent strength of the aged steel; to the creation of a skylight and use of glass throughout

the store, which provide a feeling of translucency
and light and a connection that Wrangler is ‘the original American outdoor denim brand’.

The store design captures the values and origins
of the brand in a contemporary setting, with architectural cues providing a backdrop which
bring Wrangler’s denim to life, resulting in a store experience that is pared back, raw and effortless
to shop.

"Wrangler is about building on the past to shape the future. I think CK has done a fantastic job in terms of capturing Wrangler’s unique denim heritage. The store is rich in specific details from Wrangler’s past, but it also has a fresh and contemporary feel."

Wrangler EMEA

ARE Design Award

Softline Specialty Store

ARE Design Award

Store Fixture Award for the 'Denim Drawing Table'

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